Empowering Terminals and Breaking Through Traffic: Cozylast Concludes Executive Business IP Training Camp for "100-Day Traffic Battle"

1. Innovative 3-in-1 Training Model: Moving Beyond Theory to Real-World Execution

Led by Cozylast Marketing Director Zheng Yu, the intensive training camp was structured around two core modules: Personal IP Building and Dual-Platform Live Streaming Execution.

Breaking away from traditional single-direction lectures, the camp adopted a 3-in-1 teaching methodology—combining theory, real-time participant practice, and expert content critiques. Focused on actual business scenarios, the program guided sales executives to learn, practice, and produce content simultaneously.

Prior to the curriculum, Active Marketing Lead Yang Tianliang delivered a session analyzing real store case studies. He highlighted how personal IP creation among business executives drives channel expansion and terminal store support, setting a goal-oriented tone for the training.

2. Strategic Mindset Shift: From Product Salesperson to Channel Empowerment Partner

Module 1: Personal IP Building

Participants systematically mastered B2B personal positioning, 5-dimensional topic library creation, AI-assisted scriptwriting, account infrastructure setup, and end-to-end video production.

Rather than viewing content creation in isolation, sales executives gained a deeper understanding of the core value of personal IP: establishing upfront trust, expanding client reach, and empowering retail terminals. This marked a strategic evolution from traditional "product salespersons" into strategic "channel empowerment partners".

Module 2: Dual-Platform Live Streaming Execution

In the live streaming module, the team analyzed the underlying B2B livestreaming logic across major platforms (Douyin and WeChat Channels). Executives mastered full-process SOPs, audience engagement techniques, and structured script templates.

Through live broadcast simulations, participants filmed on camera and hosted live streams. Course instructors delivered line-by-line critiques of video scripts, spoken performance, and live stream dynamics—instantly optimizing execution skills into scalable operational capabilities.

3. The 100-Day IP Battle: Mobilizing Channel Growth and Store Support

On the evening of September 23, the camp officially launched its "100-Day IP Battle Action". Channel Department Director Nie shared strategic insights based on his personal experience with IP building, detailing how account positioning and consistent content output empower merchant recruitment and drive terminal sales.

Following two days of high-intensity training, practical simulations, and performance metrics, the camp held group competitions and individual awards. Based on video quality, script completion, and live stream performance, top-performing teams and individuals were awarded the "Unusual 6+1 Outstanding Student Certificate of Honor".

Strategic Summary by Marketing President

During the closing ceremony, Marketing President Liu Yingqiang delivered a summary speech, emphasizing:

"Completing the training camp is not the end of learning; it is the official start line of the 100-Day IP Battle. Every participant must apply IP building mindsets, short video capabilities, and live streaming tools to daily operations. By generating consistent content, we will help franchise stores capture local online traffic and achieve sustainable revenue growth."

To solidify their commitment, all executives signed an "IP Battle Written Pledge," establishing clear targets and initiating a 4-month operational campaign.

Summary: Driving Channel Success from the Frontlines

The conclusion of this training camp marks a new operational milestone for Cozylast. Equipped with proven digital marketing capabilities, Cozylast’s business elites are deploying to frontline markets nationwide. By leveraging personal IP branding and localized store empowerment, the team will work hand-in-hand with franchise partners to unlock new growth trajectories in the digital era.